Customer Spotlight: The Fritz Hotel Amsterdam

Key Results:

• Improved OTA visibility and booking flow: The Fritz Hotel experienced stronger market presence and better occupancy, especially during high-demand periods.

• More efficient weekly planning: Smart Distribution simplified how Anna planned and adjusted prices, saving her valuable time each week.

• Stronger long-term strategy overview: The tool gave Anna better control over months-ahead pricing, enabling smarter, forward-looking decisions.

Background

The Fritz Hotel is a 20-room boutique property located directly across from the Rijksmuseum in the vibrant center of Amsterdam. The hotel’s daily operations are mainly led by Anna Okma, a seasoned hotelier who helped launch the business from the ground up.

With over two decades of hospitality experience, Anna brought deep market insight and a commitment to hands-on service. The Fritz Hotel reflects that spirit – small in size, but big on charm, independence, and attention to detail.

The hotel attracts a mix of leisure travelers drawn by its prime location and personalized guest experience. With a small team and lean operations, Anna personally oversees all commercial strategy, including distribution, pricing, and reservations. That made the need for intuitive, time-saving tools all the more important.

From friction to flow: how Smart Distribution changed the pace

Smart Distribution didn’t override Anna’s approach, it enhanced it. Instead of working through separate tools or clunky processes, she could now see pricing, trends, and competitors at a glance.

Adjusting rates by week – based on real-time data – became intuitive. It didn’t replace her judgment, it amplified her ability to act on it.

Efficiency in everyday decision-making

Before Smart Distribution, pricing updates and forecasting took more time – and left more room for second-guessing. Now, Anna begins each week by checking bookings and adjusting pricing through one streamlined dashboard.

By freeing up that bandwidth, Smart Distribution gave her more time to focus on guest experience and operations – without sacrificing commercial strategy.

Supporting the expert, not replacing her

Amsterdam’s market is notoriously unpredictable. One day, demand is flat. The next, it spikes for an unexpected event. That’s where Anna’s experience still takes the lead.

Instead of relying solely on Smart Distribution, Anna uses it as a second set of eyes. It’s not about blind trust. It’s about an informed overview.

Forward planning made easier

For Anna, one of the biggest wins has been using Smart Distribution to plan further ahead. While many hoteliers set prices a month or two out, she’s looking at October, November, and December already.

This kind of forward-thinking isn’t always easy for small hotels to maintain, but Smart Distribution makes it more manageable, even for solo operators.

Final thoughts

Smart Distribution didn’t replace Anna’s knowledge, it elevated it. It didn’t automate away her decision-making, but it gave her sharper tools and clearer visibility to make faster, more confident decisions.

For hoteliers who want to stay hands-on but also work smarter, it offers the best of both worlds: control and support.

At The Fritz Hotel, that combination of human expertise and smart technology is helping one small property thrive in one of Europe’s most competitive markets.