Customer spotlight: Olympic Palace, Rhodes, Greece
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How Olympic Palace uses Rate Insight to boost direct sales and save time
Key Results:
Direct sales increased 90% year-over-year
Saved 1–2 hours per day on manual research
Improved pricing accuracy and distribution control
About Olympic Palace
Olympic Palace is a luxury beachfront hotel located on the island of Rhodes, Greece. Popular with both leisure and MICE guests, the hotel offers a wide range of services and caters to an international clientele drawn to the island’s vibrant tourism scene.
We spoke with Konstantinos Ketentzoglou, Sales Manager for Olympic Palace and other properties in the group. With over 16 years of experience, Konstantinos oversees all aspects of sales, including contract negotiations with tour operators, online sales strategy, MICE, and pricing decisions. He also works closely with ownership to shape the hotel product. His hands-on role in both sales and revenue makes him well-placed to evaluate the impact of Lighthouse tools.
Gaining control over parity and distribution
Challenge:
For years, Konstantinos relied on checking competitor websites himself and using Expedia’s built-in rate shopper. This made it almost impossible to spot when third-party sellers undercut the hotel’s official rates. By the time issues were noticed, revenue had already been lost.
Solution:
With Rate Insight, Konstantinos could track competitor pricing and parity issues in real time. The tool provided daily emails and dashboards, making quick adjustments straightforward.
Results:
Rapid identification and correction of rate parity issues
Stronger control of distribution channels
Direct sales rose 90% year-over-year
“Rate Insight gave me the control I was missing. I can now spot parity issues straight away, cut off problematic suppliers, and protect our direct business. That’s a big reason why our direct sales are up 90% compared to last year.”
Saving hours every day with real-time data
Challenge:
Monitoring competitors meant manually checking OTAs and relying on fragmented information, which cost hours each day and often left decisions based on incomplete data.
Solution:
Rate Insight centralized all competitor rates, parities, and demand signals into one view, eliminating manual research.
Results:
Saved 1–2 hours daily per property
Integrated seamlessly into daily sales and revenue tasks
Faster, more accurate pricing decisions
“Rate Insight is integrated into my daily workflow. I use it to monitor competitor rates, identify market trends, and react to demand changes in real time. It saves hours of manual research by presenting all the relevant data in one place, so I can make faster, more accurate pricing decisions.”
Features that drive daily impact
Challenge:
Even when competitor information was available, it wasn’t consistent or timely. Konstantinos needed a way to get reliable daily updates without wasting time searching for them.
Solution:
Konstantinos relies on Rate Insight’s daily email summaries and the overview tab for quick decision-making.
Results:
Immediate visibility of competitor rate changes
Faster adjustments to maintain market position
Streamlined daily sales strategy
“I really like the daily emails showing competitor rates and parity issues. They make it easy to spot changes and act quickly. The overview tab also gives me a clear snapshot of the market at a glance.”
Final thoughts
Konstantinos sees Rate Insight as a vital part of Olympic Palace’s commercial strategy. Without it, the hotel would lose time and revenue opportunities, relying again on inefficient manual checks. He also recalls how smooth the onboarding was, with the setup completed quickly and without delays.
“The onboarding was flawless. Everything was ready straight away, and adjusting the competitive set was simple. For any hotel that wants to maximize revenue and grow their brand.com sales, this is an investment you simply can’t afford to skip.”
When asked to describe Lighthouse in three words, he chose: “Reliable, Insightful & Efficient.”