Customer Spotlight: Aperture Hotels

About Aperture Hotels

Aperture Hotels is a leading hotel management company specializing in operations, revenue management, and commercial strategy for properties across the United States. With a portfolio spanning select-service to full-service hotels, Aperture focuses on profitability and performance-driven solutions to maximize owner returns.

Sarah Garcia, Senior Vice President of Commercial Strategy, partnered with Lighthouse Revenue Strategy Service (RSS) to enhance forecasting, pricing strategy, and OTA management, ensuring their properties remain competitive in evolving market conditions.

Challenges before using Lighthouse RSS

Our hotel was behind the comp-set and market in occupancy and rate," Sarah explains. Without a dedicated revenue management strategy, the hotel struggled to stay competitive in pricing and demand forecasting.

Why Lighthouse RSS?

Unlike traditional brand revenue management services or other third-party providers, Lighthouse RSS takes a hands-on approach and truly integrates with the team. "Lighthouse RSS was more vested in the hotel's success and became a part of the team," Sarah highlights.

Key benefits of Lighthouse RSS

1. Improved OTA Management – Optimizing online visibility and distribution.

2. Enhanced Forecasting Capabilities – Gaining deeper insights into future demand.

3. Comprehensive Support – A dedicated team focused on the hotel’s long-term success.

The impact of Lighthouse RSS

Lighthouse RSS has become a critical extension of Aperture Hotels' commercial strategy, helping the team fine-tune their revenue approach. "Lighthouse RSS really does everything they can to ensure the success of the hotel," Sarah says. If Lighthouse RSS were no longer available, she admits, "The hotel would be hard-pressed to replace the service without hiring an on-property dedicated Revenue Manager."

Utilizing Lighthouse BI data

With Lighthouse Business Intelligence (BI), Aperture Hotels has real-time visibility into pick-up trends, segmentation shifts, and forecasting data, allowing the team to make data-driven decisions faster and more effectively.

The ROI of Lighthouse RSS

Sarah credits Lighthouse RSS with streamlining revenue management operations and enhancing strategic forecasting. The ability to track pick-up and segmentation trends in real time has been instrumental in improving the hotel’s financial performance.

Advice to other hoteliers

For hotels without a dedicated on-property revenue manager, Sarah strongly recommends Lighthouse RSS: "If you are unable to have your own on-property RM, Lighthouse RSS is a great alternative."

In three words: Helpful, attentive, available

Lighthouse RSS provides hands-on expertise, continuous support, and industry-leading insights, ensuring that Aperture Hotels remains competitive and well-positioned for growth.