Customer Spotlight: Cosmos Hotel Management

About Cosmos Hotel Management

Cosmos Hotel Management operates APARTMENT HOTEL MIMARU in Japan. The hotel offers spacious rooms, equipped with a kitchen, living and dining area, along with a place to spend time together with family and friends, providing a real living experience.

We recently caught up with Mr. Tsutomu Ise, Marketing Strategy Division 2 Manager at Cosmos Hotel Management, who currently uses Rate Insight and Market Insight, to visualize price and future demand trends and enabling data-driven decision-making.

Automation, leading to quicker, accurate decision making

Prior to using Rate Insight it was difficult and time consuming to conduct and then visualize market research, such as our price positioning in the market. Also, making sure we were in parity across all OTAs was a considerable amount of manual work. Additionally, we lacked market information beyond our own internal data which was a hindrance when making qualified revenue and pricing decisions.

With Rate Insight we can easily visualize competitor pricing strategies at a glance, along with how your own rates are set and how they compare against your Comp Set. The price comparison function is vital and one which we can’t live without. You can also compare rates by time or by number of people, which is incredibly useful

With Rate Insight we make much faster, data-driven decisions in rack rate design. While the ability to quickly compare competitor rates has improved decision-making accuracy and significantly reduced time to action.

Tracking market demand for confident revenue control

Without Market Insight at our side we had difficulty in accurately tracking market demand behavior. This was due to limited future looking data available to us when forecasting. There was an inability to accurately pinpoint and target the time of year when demand was rising.

With it being hard to grasp future demand trends, the medium to long-term planning and implementation of pricing, promotions, and marketing activity became quite difficult.

Having Market Insight’s data we can make quick and qualified decisions regarding our upcoming promotion schedule and we are much more confident in our decision making around revenue control.

An integrated system for consistent data and efficient decision making

Especially in times where markets are so volatile, having Rate Insight and Market Insight on an integrated platform means there is consistency between the data. This improves accuracy and speed of decision making, and facilitates better identification of issues in the market, or regarding revenue strategy.

As tools for understanding market trends, the combination of Rate Insight and Market Insight from Lighthouse allows us to visualize future demand data. Which in turn, enables our team to put greater focus into our own analysis, crafting strategies and developing marketing activities.