Spot competitive trends and take action
Market Intelligence
Benchmark Insight
Real-time competitive intelligence that accelerates revenue growth
Benchmark KPIs against a dynamic compset to strategize with certainty
Take action faster with instant performance comparison
Grow market share by uncovering hidden opportunities
Pinpoint high impact focus areas for your team daily
Transform data into insightful recommendations faster, freeing up time for strategic decision-making.
Unlock opportunities with insights on your true competition
Our industry-first Smart Compset delivers forward-looking ADR and RevPAR data from a dynamic, anonymized compset, empowering you to stay ahead in today’s evolving market.
An insights engine that works for you
Get instant clarity through a refreshingly simple interface that eliminates the need for manual spreadsheets and long, complex trainings.
How Benchmark Insight works
Play the strategy game with confidence
Leverage unrivaled data sets from global chains, independent hotels, and short-term rentals to gain unmatched competitive insights.
Take control and stay ahead of the curve
Reveal your true competition with Benchmark Insight’s AI-powered Smart Compset, giving you fresh insights to capture more revenue in today’s dynamic landscape.
Improve decision making
Dive into performance analysis with Benchmark Insight. Get stay date, segment, pickup, and pace insights at your fingertips.
Ensure precise analysis, every time
ay goodbye to outdated analysis. Benchmark Insight is updated daily, ensuring the freshest, most accurate data and reporting standards, all customized to your hotel.
One-stop shop for commercial strategy
No need to juggle multiple tools. Benchmark Insight seamlessly integrates into the Lighthouse platform, simplifying your strategic process.
Who uses Benchmark Insight?
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Benchmark Insight FAQs
What KPIs can I see in Benchmark Insight?
As well as competition and own-brand occupancy, ADR, and RevPAR performance, Benchmark Insight also shows your MPI (Market Penetration Index), ARI (Average Room Index) and RGI (Revenue Generating Index).
How are competitive markets defined?
With the industry’s most comprehensive data set at our disposal, we ensure you are comparing your hotel's performance against a diverse mix of competitors, spread across various market areas, including different brands, chains, independent hotels, star ratings, alternative lodging, room counts, and price ranges.
How often is the data refreshed?
Data is updated and refreshed daily to reflect the latest data from your PMS, which is also automatically reflected in the competitive data. The PMS data is received every morning to collect all changes made to past and future bookings up to one year ahead and five years in the past. The system syncs at least once a day, depending on the PMS integration of your property.
How easy is it to get started with Benchmark Insight?
Getting started with Benchmark Insight is refreshingly simple. Our intuitive interface ensures that anyone, regardless of their technical background, can quickly onboard and start benefiting from our powerful data. No extensive training required – just sign up, and you're ready to go!
How is my data protected?
All data shown in Benchmark Insight is aggregated so no individual hotel will ever be exposed. Lighthouse has also obtained the highest security accreditations:
Lighthouse is ISO 27001 certified
Authentication is required to access the web application functionalities (e.g. a login portal)
All communications are secured over a protected channel - HTTPS / TLS1.2 or higher
Account passwords are stored using a salted hashing algorithm
Lighthouse products are developed using a Secure SDLC process
Customer / multi-tenant segmentation using an internal authentication and authorization scheme to avoid mixing customer data
One platform for everything
- Market Intelligence
- Business Intelligence
- AI & Automation
- Data Solutions
Make the most of market demand
Lighthouse helps you understand market demand with accurate insights on hotel booking intent, allowing you to uncover new revenue opportunities.
Get a holistic overview of your competitors
Lighthouse gives you total visibility of the competitor landscape based on scale, occupancy, and rates, allowing you to optimize your revenue with precision and confidence.
Take care of parity issues
Lighthouse offers an end-to-end solution that helps you track your hotel’s parity performance, efficiently manage online partnerships, and solve the right parity issues across OTAs.
Benchmark against your competitors
Measure the success of your strategy by benchmarking performance metrics like average daily rates and revenue per available room against competitors.
Optimize your distribution strategy
Lighthouse gives you real-time distribution intelligence based on individual shopping requests and reservations, enabling you to optimize your distribution channel strategy.
Create intelligent destination campaigns
Lighthouse enables Destination Marketing Organizations (DMOs) to monitor short-term rental impact and visitor trends to shape marketing campaigns for destinations.
