Smarter benchmarking. Sharper strategy.
Watch the 5-minute demo to see how Lighthouse Benchmark Insight gives you the real-time data you need to outpace the market – and your competition.
Get started with Benchmark Insight
How Benchmark Insight works
Play the strategy game with confidence
Leverage unrivaled data sets from global chains, independent hotels, and short-term rentals to gain unmatched competitive insights.
Take control and stay ahead of the curve
Reveal your true competition with Benchmark Insight’s AI-powered Smart Compset, giving you fresh insights to capture more revenue in today’s dynamic landscape.
Improve decision making
Dive into performance analysis with Benchmark Insight. Get stay date, segment, pickup, and pace insights at your fingertips.
Ensure precise analysis, every time
ay goodbye to outdated analysis. Benchmark Insight is updated daily, ensuring the freshest, most accurate data and reporting standards, all customized to your hotel.
One-stop shop for commercial strategy
No need to juggle multiple tools. Benchmark Insight seamlessly integrates into the Lighthouse platform, simplifying your strategic process.
Who uses Benchmark Insight?
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Benchmark Insight FAQs
As well as competition and own-brand occupancy, ADR, and RevPAR performance, Benchmark Insight also shows your MPI (Market Penetration Index), ARI (Average Room Index) and RGI (Revenue Generating Index).
With the industry’s most comprehensive data set at our disposal, we ensure you are comparing your hotel's performance against a diverse mix of competitors, spread across various market areas, including different brands, chains, independent hotels, star ratings, alternative lodging, room counts, and price ranges.
Data is updated and refreshed daily to reflect the latest data from your PMS, which is also automatically reflected in the competitive data. The PMS data is received every morning to collect all changes made to past and future bookings up to one year ahead and five years in the past. The system syncs at least once a day, depending on the PMS integration of your property.
Getting started with Benchmark Insight is refreshingly simple. Our intuitive interface ensures that anyone, regardless of their technical background, can quickly onboard and start benefiting from our powerful data. No extensive training required – just sign up, and you're ready to go!
All data shown in Benchmark Insight is aggregated so no individual hotel will ever be exposed. Lighthouse has also obtained the highest security accreditations:
Lighthouse is ISO 27001 certified
Authentication is required to access the web application functionalities (e.g. a login portal)
All communications are secured over a protected channel - HTTPS / TLS1.2 or higher
Account passwords are stored using a salted hashing algorithm
Lighthouse products are developed using a Secure SDLC process
Customer / multi-tenant segmentation using an internal authentication and authorization scheme to avoid mixing customer data