酒店预算季大师课：促进新一年新一轮增长策略 Hotel Budget Season Masterclass: Driving Revenue in Mainland China

在本次网络研讨会上，我们将深入探讨如何利用前瞻性的旅游搜索数据，酒店定价数据，精准预测中国各大城市及旅游目的地的市场需求。您将了解如何通过竞争对手价格和在手数据的对比，制定更精准的酒店收益平均房价和收益预测。

我们还将分享如何根据酒店所在不同市场的行业情况，结合自身的历史和未来收益管理经营类数据，支持从乐观增长到保守预测的多种情境的预算规划。再者，通过整合搜索需求数据来源，助您深入分析市场，锁定关键本地和入境客源群。

此外，借助直观的收益管理分析图表和报告，总经理、商务总监及收益管理专家，能够更高效地进行及时地预测、监测与分析。此次研讨会还将包含实践和成功案例分享及现场问答环节，助您将策略转化为可执行的行动方案。

In this webinar, learn how to leverage forward-looking search and booking data to forecast demand across Chinese cities and key tourist destinations. Explore how to benchmark competitor pricing and on-the-books data to inform accurate ADR and RevPAR assumptions, and build flexible budgets that support scenario planning—from optimistic growth projections to conservative forecasts. Discover how integrating demand search data into your market analysis can help capture high-spending domestic and inbound travelers, while empowering general managers, commercial directors, and revenue managers with intuitive BI dashboards for timely monitoring and reporting.

The session also features practical demos, a case study, and a live Q&A to help you turn insights into actionable strategies.

⏰ 2025年8月27日 | 下午3点（中国标准时间）