Power in Parity: Growing your Bottom Line
It’s more critical than ever to be aware of your rate consistency across different booking channels.
To help you monitor your hotel’s parity, IHG has a relationship with Lighthouse to offer you special access to its Parity tool at no cost!
Access accurate rate shop information across key distribution channels
Identify when rates are not in parity
Help avoid Best Price Guarantee claims
How to request access to the free Parity tab:
please submit a separate request for each hotel
please submit only one request per person
you're all set with a Rate Insight subscription, Parity tab is included, so no need to request access
Trusted by 65,000+ industry professionals
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“Parity Insight helps us get to the bottom of disparity and find sustainable solutions. We can monitor the situation more closely now and collaborate better with online channels that play by the rules.”
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy
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“The overall product is a game changer. Specifically, the understanding that Parity Insight has brought us with issue identification, as it uncovers the problems that may not have been brought to our attention with the old process.”
Jeff Wermager
Senior Director of Revenue Optimisation Services at Radisson Hotel Group
“What Parity Insight will help us do as an industry is level the playing field for all of us to sell our products on our own merits.”
Jeff Wermager
Senior Director of Revenue Optimisation Services at Radisson Hotel Group
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“Parity Insight offers a broad set of data which is the most accurate and relevant we have ever seen.”
Pelayo Pando
Director of e-Commerce Business Development and Market Strategy
Why Lighthouse
Accurate, real-time data you can trust
We provide the most comprehensive, complete and reliable data in the industry
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Simple, intuitive tools to save you time
Our easy to use, real-time dashboards empower our partners to quickly identify and act on seize opportunities
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The best customer support in the industry
With the highest-rated customer satisfaction in the industry we guarantee peace of mind, with live support no matter what time of day or time zone
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