The D.I.R.T. (Destinations in Real Time)
September 24, 9:30am MT / 5:30pm CET
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Where DMO challenges meet real answers, powered by real-time data.
The D.I.R.T. is a webinar series from Lighthouse that explores how real-time travel data helps DMOs answer tough questions and make better decisions.
Join Lighthouse experts Blake Reiter and Daniel Foreman as they unpack the questions DMOs are navigating right now – from shifting demand and short-term rental growth to seasonal planning and performance reporting. Each episode takes on one core challenge and demonstrates how to address it using Lighthouse data. You’ll also get quick, data-backed takes on current issues shaping travel and destination strategy.
Register to join live every other month. See the data in action, ask questions, and learn what other DMOs are doing to solve similar challenges.
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Daniel Foreman
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Blake Reiter
Director of Hospitality ResearchThe D.I.R.T. Episodes
This is one of the most common and important questions for DMO teams. But “where is demand coming from” can mean different things – the physical origin of visitors, the demand generators driving travel, the segments behind the demand, or even the timing across the calendar year.
In the first episode of The D.I.R.T., we will use actual, real-time data from global destinations to answer these questions and show how to interpret the data to extract actionable insights and make better decisions. We will cover:
How to identify which origin markets are growing or shrinking
How certain demand drivers are influencing travel to your destination
Which visitor segments are contributing most to demand
How to understand when demand will materialize across the calendar year
Keep an eye out for episode details to be announced!
Keep an eye out for future episode details to be announced!