Customer spotlight: Kindness Hotel
:format(webp))
How Kindness Hotel uses Pricing Manager, Rate Insight, and Market Insight to drive revenue growth and efficiency
Key Results:
1.6x total revenue growth
30% higher ADR on weekends and holidays
80% reduction in manual data collection time
50% more monthly online bookings
About Kindness Hotel
Kindness Hotel (康橋商旅) is a leading Taiwanese hotel chain, founded in 1990 in Kaohsiung. From a small business hotel, it has grown into a group of 18 properties across Taiwan, recognized for its signature hospitality rooted in the brand’s core value of “kindness.” The group is known for clean, comfortable rooms, excellent dining options, and complimentary late-night snacks, offering guests high value for money.
We checked in with Tse Lin Kuo (Raymond), Business Division Manager at Kindness Hotel, who has spent nine years overseeing revenue operations at Kindness Hotel. His responsibilities include market trend analysis, competitor pricing evaluation, and revenue risk assessment, making him deeply engaged in pricing and revenue strategy.
:format(webp))
Moving beyond fixed pricing
Challenge:
Before Lighthouse, Kindness Hotel relied on fixed rate structures for weekdays, weekends, and holidays. This approach lacked flexibility and often resulted in missed opportunities during demand surges or revenue leakage during off-peak periods.
Solution:
With Pricing Manager, the team gained real-time demand signals and automated price recommendations. The system’s Market Outlook and My Pricing features helped align rates with guest search behavior and competitor trends.
Results:
Flexible pricing aligned to market demand
Improved revenue stability across peak and low seasons
Greater confidence in rate adjustments
“Lighthouse attracted us because it collects and analyzes market intelligence in real time. We can quickly understand demand trends and competitor price changes, which makes our pricing more accurate and flexible.”
Capturing demand during high-impact events
Challenge:
Without timely market intelligence, the hotel risked missing spikes in demand caused by local events. In one case, a major concert went unnoticed by the team, leaving rates unchanged despite rising demand.
Solution:
Pricing Manager flagged the surge and recommended higher rates. Supported by data, the team gradually raised prices.
:format(webp))
Results:
Achieved record ADR without losing bookings
Demonstrated power of data-driven pricing
Improved responsiveness to market opportunities
“Even after raising prices, online bookings kept coming in. That strategy helped us achieve a higher average room rate and revenue than ever before.”
Saving time and improving efficiency
Challenge:
Previously, the team spent days manually gathering competitor pricing and demand data, often making decisions too late to capture opportunities.
Solution:
Lighthouse automated data collection, allowing instant access to market trends and competitor strategies.
Results:
80% reduction in manual data work
Daily analysis now takes just 20–30 minutes
Faster, more confident decision-making
“Before, it took us days to collect competitor rates. Now, in 20 to 30 minutes, we have a full market view and can immediately adjust strategy.”
Enhancing team collaboration
Challenge:
Without a unified data source, revenue discussions often led to differing opinions and slower decisions.
Solution:
Lighthouse provided a single version of truth with clear visualizations, allowing all team members to align on facts and strategy.
:format(webp))
Results:
More consistent pricing decisions
Stronger confidence in revenue strategy
Improved alignment across the sales team
“The system unifies our data and analysis so everyone is aligned. It avoids disagreements and gives us confidence to adjust prices decisively.”
Using insights to rebound during low demand
Challenge:
During the 2025 Lunar New Year, the team initially set prices too high, resulting in only 20% occupancy.
Solution:
Rate Insight and Market Insight revealed guest expectations and market demand elasticity, suggesting a 15% rate cut.
:format(webp))
Results:
Occupancy surged from 20% to 100% within 10 days
Team gained renewed confidence in data-driven decision-making
Avoided a potential revenue shortfall during peak season.
“With Market Insight and Rate Insight, we discovered the right price point. Adjusting rates by just 15% lifted us to full occupancy before the holiday.”
Delivering measurable business impact
Challenge:
Management needed to see clear ROI from the new tools.
Solution:
Lighthouse helped Kindness Hotel optimize both ADR and occupancy, while also cutting wasted hours on manual research – justifying their impact to management.
Results:
Revenue increased by 1.6x
ADR up 30% on weekends and holidays
Online bookings up 50% month-over-month
“Our revenue has grown about 1.6 times. Weekend and holiday ADR increased by 30%, and online bookings are up 50% every month. These results show Lighthouse’s direct contribution.”
Final thoughts
Raymond is candid about the difference Lighthouse has made for his team. He emphasizes how real-time data has reshaped their agility and confidence:
“If we had known earlier that Lighthouse could bring such significant revenue growth and efficiency improvements, we would have adopted it much sooner. It has saved us time, strengthened our strategies, and consistently boosted revenue. For any hotelier considering it, Lighthouse is worth the investment.”
