Customer spotlight: Small Luxury Hotels of the World

Key Results:

After running the campaigns for three and a half months, the results showed that by using Lighthouse Direct, Small Luxury Hotels of the World increased conversion rates, bookings, ABV and revenue. 

• 2x ABV With ”Suite Deal” campaign targeting low-intent users with high spend 

• 3x ABV  “Spa” & “Gourmet” campaigns targeting high-intent users with high spend

• 21% of users that saved their search returned to complete their booking

About Small Luxury Hotels of the World

Small Luxury Hotels of the World is the most desirable community of independently minded travelers and independently spirited hotels in the world. Each of the hotels in more than 90 countries have been personally visited, verified and vetted. 

With just 50 rooms on average, Small Luxury Hotels of the World properties are able to offer secluded, discrete options with the highest standards of luxury and guest wellbeing. 

Small Luxury Hotels of the World’s team strives to offer tailor-made experiences through their properties, and recognize that this experience starts from the moment a visitor lands on the website.

Inspired by Lighthouse's innovative and customer-focused approach, the team's primary objective through this partnership was to enhance conversion rates by improving the direct booking experience from the moment visitors land on the hotel website. 

Leveraging various tools from Lighthouse Direct’s extensive full-stack growth platform, including features such as Exit Messages, Price Comparison, and Predictive AI, helped them do just that. Let’s dive into some success stories they experienced over the 15 week period…

See the campaigns behind the numbers

From loyalty sign-ups to date-flexible offers, SLH used predictive AI and personalized messaging to turn browsers into bookers, doubling to tripling average booking value in just 15 weeks. Download the full case study to see the exact on-site messages behind each result.