Colombia 2026: Master Your Demand Forecast and Booking Strategy

The Colombian tourism market is entering a new phase of growth.

The surge in international travelers, a calendar packed with major sporting and cultural events, and shifting travel patterns are creating new opportunities for hotels that can anticipate trends and act decisively.

This joint webinar by Lighthouse and Omnibees is designed to help you turn market momentum into actionable insights. Learn how to drive more bookings, optimize your rates, and build a more efficient distribution strategy.

What will you learn in our Webinar?

• Learn how hotel demand is evolving across Colombia throughout 2026.

• Discover how major events like the 2026 World Cup and Carnival directly impact occupancy and rates.

• Master how to forecast demand peaks and identify shifts in traveler behavior.

• Apply these insights within Omnibees to boost your conversion across every channel.

Why this webinar is essential ahead of ANATO?

ANATO is a pivotal moment for Colombia’s hotel sector. Whether you are attending to drive new business or staying behind to capitalize on the market momentum, this pre-event strategy session is for you.

We will help attendees arrive with a clear demand and pricing plan, while providing those not attending the insights needed to identify new commercial opportunities. With real-time data and actionable best practices, you will be ready to make decisions that maximize your 2026 results.