Lighthouse Quick Takes - Bridgerton's effects on Bath, England

Can a Netflix drama drive real-world hotel bookings? In this episode of Lighthouse Quick Takes, Blake Reiter breaks down how the Season 3 premiere of Bridgerton created ripple effects in the hospitality market of Bath, England – the show's real-life backdrop.

We dive into three key hospitality metrics around the May 16, 2024, release date:

• 21.5% surge in hotel search volume in just two weeks

• 2.4% increase in advertised summer hotel rates

• 4% year-over-year boost in May occupancy

Bath, already host to the annual Bath Festival, appears to have ridden a second wave of interest thanks to Bridgerton’s allure. Whether you're a revenue manager, destination marketer, or just love data-backed stories about pop culture’s economic impact, this one’s for you.