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Get inspired with our take on industry trends and more

The top 3 OTA trends of 2025 and how hoteliers should adapt

  • Independent hotels
  • OTAs

Artificial Intelligence in hospitality: How Lighthouse AI helps hotel revenue teams reclaim time for strategy

  • Industry technology
  • Business intelligence

4 best tools for driving more hotel direct bookings

  • Distribution
  • OTAs
hotel facade in paris france

The state of France’s hotel market in 2025: Key trends, lessons and next steps

  • Data insights
  • Independent hotels

Is data-driven benchmarking the next breakthrough for visitor growth at your DMO?

  • DMO
  • Data insights
Map of North-America including Canada and the United States of America

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

  • Independent hotels
  • Commercial strategy
Direct bookings versus ota bookings

How hotels can balance OTA reliance with direct bookings

  • Distribution
  • OTAs
How to forecast

Is your hotel demand forecast stuck in the past? Why relying on historical data could be costing you money

  • Revenue Management
  • Sales & Marketing

The budget paradox: Why do hotels cap direct booking budgets but give OTAs unlimited spend?

  • OTAs
  • Distribution