Live Episode - The AI visibility edge for hotel discovery

ChatGPT now has 900 million users, and booking platforms are embedded in its ecosystem. A growing share of hotel decisions starts with an AI prompt, not a search engine. This episode presents original research from Lighthouse: 4,545 prompts across 9 global markets and 5 traveler personas, surfacing patterns in which hotels ChatGPT mentions, how often, and why.

The data shows AI invisibility is the default for most hotels, with major cities seeing only 10-13% of properties mentioned at all. Chains significantly outpace their share of supply in almost every market, content language directly signals which travelers AI associates with a property, and most outbound AI traffic lands on hotel websites rather than OTAs.