The AI visibility edge: What 4,545 ChatGPT prompts reveal about hotel discovery

What is in the report?

• Which hotels AI is actually recommending, and which stay invisible
  Market Coverage Rates across nine global destinations (US, Europe, APAC), showing what share of each market's hotels ChatGPT surfaces at all, and where visibility gaps are widest.

• How traveller intent reshapes AI recommendations
  A breakdown of five traveller personas – budget, luxury & boutique, business, family and generic – and how each shifts which brands, star ratings and locations AI puts forward.

• Who's winning the AI conversation, and who's locked out
  Share of Voice data showing how chains dominate over independents, which brands lead by region, and how concentrated (or contestable) the field really is.

• The hidden biases driving AI's hotel picks
  How star rating, location type and content language influence what AI surfaces, plus where ChatGPT actually sources its answers and where it sends travellers next.

• Practical takeaways
  Action-oriented steps to improve your property's visibility in AI-driven search and convert that visibility into direct bookings.

Why read it?

AI is already shaping where travellers stay. 42% now use it to plan trips, yet most hotels don't show up when it matters, and don't even know it. This report analyzed 4,545 ChatGPT prompts across nine global markets to uncover exactly how AI decides which hotels to recommend.

This report will help you:

• Understand whether, and how, your hotels currently show up in AI-driven search

• Anticipate how generative engine optimization (GEO) will reshape hotel discovery

• Identify concrete steps to improve visibility and turn AI recommendations into direct bookings