How Hotel Commercial Teams Should Evaluate AI

How Hotel Commercial Teams Should Evaluate AI

August 25th 3:30 CET, 7:30 MDT

Every AI pitch sounds the same: faster, smarter, cheaper. Meanwhile hospitality AI spend keeps climbing, and results aren't keeping pace. Most teams have no framework for deciding what deserves budget before the budget is gone.

In this session, we'll share a practical guide for evaluating AI: which use cases earn their spend and which don't, how to set cost limits before they're needed, and how to make the build vs. buy call.

For Revenue Managers: Learn to spot the use cases that give you back your mornings, and the ones that quietly create more work.

For Commercial Leaders: Walk away with answers to your board's AI questions, a plan for what to fund, what to cap and where to start.

The result: an AI budget that pays to amplify judgment instead of replacing it. Real examples and live Q&A included.