Customer Spotlight: Fitz Roy Hotel & Le Theatre Hotel
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Key Results:
Hours of time saved on daily pricing management through centralized automation
Complete market visibility with competitor data integrated directly into Lighthouse
Improved efficiency and accuracy in daily operations, minimizing manual errors
Running a modern, independent hotel means wearing many hats. Between ensuring guests have a wonderful stay, maintaining high occupancy, and keeping rates competitive, there’s little room for inefficiency. For Fitz Roy Urban Hotel, Bar & Garden, a stylish boutique property known for its warm hospitality and vibrant urban vibe, the challenge was clear: streamline operations without losing control over pricing and strategy.
Background
Nestled in the heart of the city, Fitz Roy Urban Hotel blends local charm with cosmopolitan energy. Its accompanying bar and garden have become local favorites. They’re a lively meeting spot that perfectly captures the spirit of urban hospitality. Just a short walk away, Le Theatre Hotel shares that same commitment to personal service and stylish comfort, appealing to travelers looking for a refined yet approachable experience.
Together, both properties reflect Maarten Brouwer’s passion for boutique hotels with strong local character and operational excellence. Behind the scenes, however, running two hotels means constant attention to detail, especially when it comes to pricing and revenue management.
Before implementing a pricing tool, Maarten relied heavily on his channel manager. It was a system the team knew well and trusted, but one that began to show its limits as both hotels grew busier. While performance remained strong, too much time was spent on repetitive manual updates and monitoring rates across room types and platforms.
Fitz Roy and Le Theatre weren’t struggling, but they were spending valuable time on tasks that could be automated. They needed a smarter, more dynamic way to manage pricing, and most of all – one that could adapt instantly to market shifts without requiring constant manual intervention.
“Before Lighthouse, rate changes had to be entered for each room type separately. It was time-consuming and required constant manual control.”
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Smarter pricing, less effort
When Maarten added Lighthouse’s Pricing Manager to his tech stack, the transformation was immediate. The implementation process was fast and intuitive, allowing the team to get started right away without long training periods.
The extra tool became an instant game changer. Instead of manually adjusting rates, Lighthouse now automatically synchronizes and optimizes pricing across all room types. This eliminated repetitive work, reduced errors, and gave Maarten more time to focus on strategic decision-making rather than operational maintenance.
Automated pricing based on occupancy and competitor trends also meant both hotels could remain competitive without constant manual oversight. What once took hours each week could now be managed in minutes.
“Pricing Manager has made daily tasks significantly more efficient. Price adjustments are automatic, consistent, and less error-prone.”
From manual tasks to strategic thinking
With Lighthouse automating much of the day-to-day work, Maarten could shift his focus to more strategic tasks like analyzing performance, refining pricing policies, and anticipating market movements.
The built-in competitor insight tools became a cornerstone of this new approach. Instead of manually comparing rates across platforms like Booking.com, Maarten now had all competitor data in one centralized dashboard. This made it easier to react quickly to market changes and make better-informed decisions about rate positioning.
The platform’s ability to simplify complex data not only improved accuracy but also restored valuable time to focus on growth. Instead of adjusting prices manually, Maarten could now analyze trends, test strategies, and plan ahead with confidence.
“Lighthouse helps us understand the market faster, react quicker, and make pricing decisions based on real-time insights.”
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Seamless integrations and reliable data
A critical advantage for both hotels was how seamlessly Lighthouse integrated with its existing systems, particularly their PMS and major distribution partners such as Booking.com and Expedia. This ensured smooth communication of availability and pricing data across all platforms.
The result was a more stable and reliable operational foundation. The Lighthouse connection gave them real-time synchronization, reducing manual input and the risk of discrepancies. For Maarten, this created new confidence in their day-to-day management and future scalability.
While he continues to explore ways to automate even more of their pricing updates, the existing integration already saves substantial time and ensures consistency across channels.
“The integration with other tools provides a stable and reliable foundation for our daily operations.”
Greater efficiency and control
Since implementing Pricing Manager, revenue and booking numbers have remained steady but operationally, the change has been dramatic. Centralizing and automating the hotel’s pricing management has led to major time savings and fewer errors.
Maarten states that hours of time once spent on pricing is now saved, freeing him to focus on business strategy and guest experience. By removing repetitive manual steps, he’s able to operate with more speed, accuracy, and confidence.
“Automation has made our process faster, clearer, and far less prone to mistakes.”
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A partnership built for the future
For both hotels, Lighthouse is more than just a tool – it’s a strategic partner in efficiency and innovation. What began as an effort to simplify pricing has evolved into a smarter, data-driven way of managing revenue and responding to market change.
By automating repetitive tasks, Lighthouse has helped Fitz Roy and Le Theatre strengthen their position in a competitive urban market and given Maarten the time to focus on strategic optimization and elevating the guest experience.
“Lighthouse has clearly contributed to our efficiency goals. It gives us time to focus on strategy instead of manual work.”
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