Data Story - Global hotel pricing trends from H2 2025

In this episode, Blake Reiter and Daniel Foreman unpack Lighthouse’s H2 2025 pricing report, analyzing year over year hotel pricing performance across seven global regions and forward indicators for H1 2026. They explore how pricing weakness persisted but moderated, where declines flipped to growth, and why North America remains under pressure despite the upcoming World Cup.

The discussion highlights branded versus independent performance, diverging results by star class, overtourism driven price corrections, and concentrated short term rental growth in smaller European markets. Listeners will gain a clearer view of which destinations are stabilizing, where demand is shifting, and how to prepare pricing and commercial strategy for 2026.