Customer spotlight: The Home Hotel Zürich
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Found by AI, booked direct: AI visibility and personalization with The Home Hotel Zürich
Key Results:
The Home Hotel Zürich uses Lighthouse Direct and Connect AI to grow its visibility in AI assistants and convert more website visitors into direct bookers. Over a two-month period, the property experienced:
+33% increase in AI-referred traffic to the direct channel
+16.9% increase in total conversion since activating Lighthouse Direct
20.6% difference in ABV between users who were upsold vs. users with a discount
About The Home Hotel Zürich
The Home Hotel Zürich, a Design Hotels member, is a new take on Zürich's creative spirit: modern luxury with artistic flair, and a canvas for culture, design and gastronomy. It is a sophisticated urban retreat for design-minded leisure and business travelers.
Traffic to the hotel's website and booking engine was growing, but like most hotel websites, the majority of visitors left without booking. At the same time, a new channel was emerging fast: travelers asking AI assistants where to stay.
The team set three goals for the partnership: get found by AI, get booked direct and protect and grow booking value, discounting only when necessary and upselling visitors who were ready to book.
To get there, The Home Hotel Zürich combined Connect AI, to surface in conversations on AI platforms with AI-ready brand content and a direct path to its own website, with Lighthouse Direct, to personalize every step from the first website visit to the booking confirmation. The approach included Welcome Layers, Exits, Price Comparison, Saved Search, Predictive AI and a cross-sell on the booking confirmation. Let's dive into what happened over the two-month period…
"Lighthouse built the setup for us and advised us on every campaign, so we could focus on the strategy rather than the tooling. Within the two-month test we saw a clear uplift in website conversion, a higher booking value from the predictive offers, and a return on investment that made continuing an easy decision."
See the campaigns behind the numbers
From AI-ready brand content to welcome messages, exit offers and a restaurant cross-sell on the booking confirmation, The Home Hotel Zürich used every step of the guest journey to turn more lookers into bookers, with 3x faster AI-traffic growth compared to its proximity compset. Download the full case study to see the exact on-site messages behind each result.