Lighthouse Quick Takes - World Cup host cities' pricing surge

The World Cup's 104 matches across 16 host cities in the United States, Mexico, and Canada drove sharp swings in hotel and short-term rental pricing. Blake breaks down which cities saw the biggest year-over-year gains, why Guadalajara and Monterrey topped the charts despite starting as the lowest-priced markets in 2025, and how demand indices actually cooled between January 1 and June 1 even as kickoff approached.

For commercial and revenue leaders, the insight is practical: value markets can absorb more rate growth than expected during marquee events, and demand signals matter more than the calendar when setting pricing strategy.