Uncovering the secrets of Booking.com, Airbnb and other OTAs to outsmart your competitors

Why should I read it?

The established rules of the hospitality industry are rapidly rewriting themselves, especially within the fiercely competitive world of Online Travel Agencies (OTAs).

For hoteliers, understanding this complex environment is crucial for success. Unexpected competition is challenging traditional hotel room distribution, and hidden data signals can determine whether a hotel thrives or merely survives on OTAs.

This whitepaper uses Lighthouse data to uncover new OTA trends, providing insights to help you understand these changing dynamics and adapt your strategies to gain a competitive advantage.

Download the whitepaper now to optimize your distribution, improve room pricing, and outsmart the competition in an increasingly crowded marketplace.

What’s in the free whitepaper?

Lighthouse helps hoteliers understand and navigate the evolving OTA landscape. In this whitepaper, we explore key trends and provide insights to help you adapt your strategies:

• The growing impact of short-term rentals on the OTA landscape: Discover how short-term rentals affect hotels' visibility and competition. The whitepaper reveals how this impact varies significantly by market and the influence of seasonality on their presence and strategy.

• The role of evolving regulations in the short-term rental market: Understand how new regulations affect hotels and create opportunities.

• The underestimated power of guest review scores on OTA bookings: Learn about the direct correlation between guest review scores on OTAs and hotels' pricing power and revenue potential.

Each section is packed with original research and data-driven insights to help you make better distribution and pricing decisions.